Regarding cosmetic OEM, generally speaking, it goes from traditional "selling products" to "selling products", where cosmetic OEM factories accept customer commissions to produce cosmetic brands for customers. This model, on the one hand, customers do not need their own factories, which is conducive to focusing on marketing. On the other hand, factories only need to focus on production, quality, and service, and use more energy to achieve specialization. This is the result of large-scale production segmentation in industrial socialization and is also the trend.
1. The investment in OEM cosmetics has decreased. The establishment of a cosmetics factory not only requires direct investment in fixed assets such as factory buildings, equipment, and supporting facilities, but also involves a series of qualification system support such as production licenses and environmental evaluations. There are various production factors for cosmetics OEM. Even with strong funds, corresponding human resources, technology and other resources are needed, and the construction period is long. If choosing a cosmetic OEM manufacturer, it can achieve "light assets, zero inventory, and high added value". Many world-renowned cosmetic brands do not have their own factories, not because they lack the ability to build new ones. On the contrary, they aim to enter the market competition with ease, focus on brand building, and maximize capital returns. Therefore, many people in the cosmetics industry, even if they have not yet entered the entrepreneurial stage, hope to choose cosmetics OEM, with the aim of expanding and strengthening their brand!
2. The rapid development of cosmetics OEM. After choosing cosmetic labels, the investment is reduced and the burden is light, which to some extent promotes the development of cosmetics. In addition, cosmetics are fast-moving consumer goods, which not only require production cycles to keep up with market trends and respond quickly, but also require products to be able to innovate and adjust quickly. The cosmetics OEM factory has a professional R&D team that can customize according to customer requirements or recommend mature formulas to customers, thereby quickly producing and shortening the cycle, greatly reducing the cost and time of product development and production operation. Cosmetics OEM has strong flexibility and autonomy, and can quickly order and produce, avoiding inevitable losses due to market changes.
3. It is a cosmetics OEM with strong professionalism. At present, mature cosmetics OEM production elements are complete, with complete human-machine, material, method, and environmental support, and a high degree of specialization. We have professionals in the cosmetics lifecycle, from product development, market planning, market promotion to formulation, design, copywriting, procurement, production, logistics, etc., to help customers solve a series of problems from product naming, trademark registration to research and development. What are the production and logistics needs of brand companies? These needs can be met through cosmetics OEM factories, allowing professionals to truly love professional things. Therefore, choosing cosmetics OEM is a high-quality choice for brand enterprises.
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